Press

Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.

Following the appointment of Dustin Grosz as Chief Executive Officer and Frank O’Rourke as Senior Vice President of Global Sales earlier this year, the leading fitness equipment supplier has now appointed Simon Overing as its new UK Sales Leader.

A seasoned industry professional, Simon began his fitness career as a PT in the armed forces. He has a wide range of UK/EMEA sales leadership experience spanning 23 years. Based in Nottinghamshire, Simon is ideally located in the heart of the country to lead the Precor UK sales team.

He says: “I was excited by the chance to work with one of world’s leading brands; a product of this quality was too big to say no to – it’s an awesome opportunity! We are directly responsible for our own destiny and are super clear on what we are trying to achieve and how. For me, that’s making sure our customers know we’re here to support them and ensuring our actions speak louder than words. People, whether that’s customers, staff or Partners, are what the business is all about and we must prioritise them with our time, empathy and integrity; that’s where success comes from.”

In his most recent role prior to joining Precor, Simon developed and executed sales and marketing plans to increase sales and market share throughout Asia, Europe, the Middle East and Latin America.

A fully fledged global team

Thanks to further appointments, Precor now has an all-new global executive team. Dustin Grosz has more than 30 years of experience in the industry and brings a deep knowledge of fitness and wellness alongside a proven track record of leading companies through transformational growth.

Frank O’Rourke joined Precor to lead company engagement with customers and grow Precor’s sales and distribution relationships across multiple geographies. He brings three decades of industry experience from senior leadership and sales management positions at Core Health & Fitness and Nautilus, Inc.

Kelsey Hennessy, an experienced HR professional, joins as Global Head of Human Resources while Mitchell Pavao has been appointed Vice President of Global Technology. Hennessy, most recently a Senior People Business Partner with Peloton, will support Precor by establishing best people practices during this period of growth and transformation. Pavao has contributed expertise to the Precor team for the past two years in his role as Senior Director, M&A Technology at Peloton. He has previously held Head of Technology positions at Myspace, SpinMedia and Leaf Group.

Jon Sullivan joins the team as Chief Financial Officer, having worked for eight years at Amazon, supporting Amazon Web Services and the Prime Video business. Dave Mendenall joins as Senior Vice President of Global Operations and Supply Chain, coming to Precor with more than 20 years’ experience in the fitness and technology industries.

“These appointments mark an important milestone, signalling the next chapter for Precor,” says Simon. “Precor is back to doing what it does best, producing reliable commercial fitness equipment and delivering on our customers' needs through a full-service hands-on consultative partnership approach.”

For further information and images, please contact:

Wendy Golledge at Big Fish Public Relations Tel: 07921 319517 Email: wendy@bigfishpublicrelations.co.uk

About Precor Precor, a wholly owned subsidiary of Peloton and headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate and Education. For more information visit www.precor.com

Precor is proud to work with our new distributor, M-Fitness, to provide its distribution partner best-in-class cardio, strength, and connected fitness solutions across the Benelux region.

This new strategic partnership will ensure Precor remains strong, responsive, efficient, and streamlined in its operations across Belgium, Netherlands, and Luxembourg; the specific local knowledge and experience of the team behind M-Fitness will help Precor continue to deliver top-tier service to its customers across the Benelux region.

Sven Colonne, M-Fitness Director, details: “Adding Precor to our portfolio is a dream come true. Not only are we adding a market-leading brand whose quality and reliability is second to none, but it’s a perfect match for our existing customers and the current Precor customer base. In a time where clubs must reinvent themselves and new concepts are being created every day, M-Fitness is the right partner for Benelux fitness operators through our experienced team of professionals who will ensure the best possible service and support, from first inquiry, through installation of the product, and after the sale.”

Frank O’Rourke, Precor Senior Vice President Global Sales, shares: “We are motivated by our new strategic partnership with M-Fitness across the Benelux region. The M-Fitness team comes with a wealth of industry knowledge and is excellent in their support and service of their customers. With this partnership, we’re confident that our Precor customers - existing and future - will have a positive experience that will cascade across communication, delivery, and service to create a long-term partnership.”

M-Fitness will directly represent the Precor brand and products throughout the Benelux region, including taking on responsibility for sales, installation, service, and warehousing. Precor remains committed to these markets, and its commercial teams, logistics and marketing department will collaborate with M-Fitness to ensure Benelux operator partners receive optimal equipment, service, and support.

About Precor Precor, a wholly owned subsidiary of Peloton and headquartered in the Greater Seattle area of Washington State in the United States, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate, and Education. For more information, visit https://www.precor.com.

About M-Fitness Founded in 1995 and headquartered in Utrecht, Netherlands, M-Fitness has more than 20 years’ experience in the fitness market. M-Fitness uses their years of experience, broad market knowledge, and strong fitness concepts to help fitness operators make the right choices in fitness equipment that is supported by innovative concepts and independent selection of the latest fitness equipment. All with the overall goal of helping operators move to the next level. For more information, visit https://m-fitness.nl.