Press

Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its UK Sales and Customer Experience teams, including Amy Walls, to manage the growing Strategic Account Business.

Amy is a seasoned industry professional, with over a decade of experience in the industry. Based in the Midlands, she is ideally located to serve the new and expanding David Lloyd Leisure account for Precor. Her Customer Service management experience, alongside her esteemed career in sales holds her in great stead to flourish in this role and further grow Precor’s key account business in the UK.

Nikki Doolan has also taken on a new role in the UK Sales Team as the UK Hospitality Account Manager. Nikki joined Precor nearly three years ago and has worked in the industry for her entire career, primarily operator side as a Group Exercise specialist. This new step in her career will bolster the dedicated focus for Precor in the hospitality sector.

Customer Centric Team Growth In addition to Nikki and Amy, Precor’s Customer Experience team has also grown. At a local level, Darren Overing has joined as a Senior Manager to support the UK and EMEA Export Partner businesses. Darren has an engineering background and extensive knowledge of Customer Relationship Management tools. Along with his technical experience, Darren’s customer first approach will ensure Precor’s market leading product quality continues to be matched with unbeatable customer service.

Globally, UK native Daniel Murray has been appointed as Senior Director Global Customer Experience and Support, based out of Precor’s Headquarters in Woodinville, US. Daniel has an extensive history of success in the health and fitness industry, with a focus on elevating customer experiences and optimising operations.

Simon Overing, UK Sales Leader, says: “We are excited by the growth in the number of gym members in the UK, and encouraged to see this exceeding pre-pandemic numbers. The national emphasis on fitness for physical longevity and the mental health benefits of training, including being part of a gym community, are some of the many reasons why Precor value the UK market. We will continue to grow and invest in our teams to demonstrate this confidence.”

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For further information and images, please contact:

Lauren Finnigan,
EMEA Marketing Manager, Precor
Tel: 07469 399294
Email: lauren.finnigan@precor.com

About Precor
Precor, headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate and Education. For more information visit www.precor.co.uk

Precor, a global leader in providing premier fitness solutions, is pleased to announce WANNADREAM as its exclusive distributor for the French market. This partnership, effective immediately, strengthens Precor’s presence, product availability and ownership experience in the region.

Enhanced Market Reach and Local Support: WANNADREAM's established presence and robust operational framework in France will enable Precor to effectively cater to the demands of the fitness industry. This approach ensures a sustained presence in the region, reinforcing our commitment to both new and existing customers.

Strategic Alignment and Brand Synergy: Aligning with WANNADREAM, known for its innovative functional and sport facilities, leverages the strengths of both brands to significantly enhance market penetration and customer satisfaction in the French fitness landscape.

Omar Lamrabet, EMEA Business Manager at Precor, comments, "We are thrilled to start a new partnership with WANNADREAM. Precor is committed to exceeding our customers’ needs and we can now take this commitment to the next level. The timing of our partnership is perfect as Erwann and I look forward to connecting with our customers and showing our latest innovations at the FITEX event in October.”

Erwann Adam, WANNADREAM’s President and Founder states, "We are excited to announce our promising new partnership with Precor, a brand renowned for innovation and excellence in the fitness industry. As the exclusive distributor of Precor, WANNADREAM sees this as an opportunity to continue our growth by offering a premium range of cardio and strength equipment. We are confident that we can provide the best solutions for all professional fitness and wellness establishments."

In this new relationship, WANNADREAM will directly represent Precor in France.

About WANNADREAM:

WANNADREAM, a specialist and expert in the creation of functional and sports facilities, offers customers a comprehensive 360° solution and personalized service. With a focus on innovative and sustainable solutions, WANNADREAM has established itself as a leader in the French recreational sector, providing comprehensive support and services that enhance the user experience in various fitness and wellness environments. For more information, visit WANNADREAM's website.

About Precor: Headquartered in Woodinville, WA, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for over 40 years. Precor serves more than 100 countries worldwide with a broad range of products and services across cardio, strength, functional fitness, group training, and connected solutions. For more information, visit www.precor.com.

Premium fitness equipment manufacturer and supplier, Precor, is proud to be working with a new distributor – Your Gym Equipment- to provide Precor-branded equipment in Scotland.

Your Gym Equipment’s specific local knowledge and more than 30 years’ worth of experience in the country, will help Precor to deliver top-tier service to Scottish based customers, from the expanding Precor brand portfolio. This strategic decision will help ensure Precor’s market presence across the UK remains strong, responsive, efficient and streamlined.

Your Gym Equipment have a wealth of expertise as the UK’s most flexible independent equipment supplier. They choose to partner with the world’s best manufacturers and provide end-to-end customer support and truly tailored gym solutions.

Jake Kerr, Your Gym Equipment Business Development Manager says: “We’re thrilled to be working with Precor, a market-leading brand and innovator in the fitness industry. This partnership allows us to increase our product offering and provide customers in Scotland with an unrivalled range of cutting-edge strength and cardio equipment.”

Your Gym Equipment will directly represent Precor in Scotland. Precor remains committed to the market and its commercial teams, logistics, service and marketing department will collaborate with Your Gym Equipment to ensure operators receive optimal equipment, service and support.

Simon Overing, Precor UK Sales Leader, says: “Precor has a long history of successful relationships with Partners in the EMEA markets. We’re excited for this new chapter and the growth it can bring. This decision allows us to focus our efforts on increasing our presence across other verticals and showcasing our market leading touchscreen consoles and expanding strength and functional lines.”

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For further information and images, please contact:

Lauren Finnigan,
EMEA Marketing Manager, Precor
Tel: 07469 399294
Email: lauren.finnigan@precor.com

About Precor
Precor, headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate and Education. For more information visit www.precor.co.uk

Precor and Etenon Fitness have entered a strategic business partnership to expand Precor’s presence across all customer segments in the region. The partnership is effective from 1st July 2024.

In this new relationship, Etenon will directly represent Precor in Iberia, with responsibility for sales, marketing, installation, service and warehousing. Precor will maintain its local office for essential business functions. This decision brings numerous benefits for Precor customers:

Enhanced Capabilities and Services: Etenon brings a wealth of capabilities, including financing options, comprehensive marketing support, and a dedicated team for service and tender submissions. This means Precor equipment will receive the best possible support and promotion.

Sustained Local Presence: By having both an office presence and a distributor presence, we demonstrate our commitment to the region and ensure we maintain direct engagement with our valued clients and partners. This structure allows us to continue providing localized support.

Distributor’s Market Presence and Brand Synergy: By aligning with a distributor with a strong reputation and over 25 years in the market, we leverage the synergies of our brands. This partnership will significantly bolster our reach and impact in the Iberian market.

In the coming weeks, Precor will be in contact with current customers to discuss the positive transition that is taking place.

Omar Lamrabet, Precor EMEA Business Manager, says: “This strategic move, opens new avenues for collaboration and growth allowing for a sustained Market presence, focus on our customers and an enhanced service offering, while continuing to innovate and expand our own capabilities internally. I am honoured to be leading the team during this transition and look forward to a successful partnership.”

Etenon Fitness is the largest distributor of professional fitness equipment in Spain. It specialises in the fitness and wellness sector with more than 25 years of experience in the market. Etenon's focus is to offer the highest quality equipment, with specialist knowledge in the strength category, and customers spanning across the entire commercial fitness industry.

Rafael Rodriguez Gallardo, Etenon Fitness General Manager says: “We are thrilled to partner with Precor, a brand synonymous with innovation and excellence in the fitness industry. This collaboration allows us to elevate our product offerings and provide our customers with unparalleled quality and service. Together, we aim to set new benchmarks in the Iberian fitness market and deliver exceptional value to our clients. We look forward to a prosperous relationship that will drive mutual growth and success.”

Precor, the pioneer of connected commercial fitness equipment and EGYM, the global fitness technology and corporate health innovation leader, continue to pave the way with their latest integration on the third generation of Precor cardio consoles.

Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 13,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor connected fitness cardio products.

This remarkable milestone has set the stage for the evolution of the next generation of connected fitness solutions, in partnership with EGYM and redefining standards in performance, fitness, and entertainment.

EGYM's Smart Cardio ecosystem

EGYM has integrated directly with Precor P82 and P62 touchscreen cardio consoles since 2017, including cardio tests, training programs, on-screen gamification, and more. Now members can extend the immersive EGYM Experience through the all-new Smart Cardio integration on the latest generation of Precor P94 and p84 touchscreen consoles.

Launching soon, Smart Cardio brings together EGYM’s advanced fitness software with Precor’s lightning-fast technology, innovative modular design and a best-in-class media experience, including a wide range of workouts to keep exercisers motivated and engaged.

Operators will benefit from an industry-changing cardio experience, designed to supercharge their business and member’s workouts.

“Precor is excited to continue our partnership with EGYM on our latest line of connected consoles. We believe that operators should have the flexibility to choose the partners that work best for their business and EGYM has proven to be a leader in innovative connected solutions that improve the experience on Precor connected fitness equipment, and help operators engage with their members throughout the facility.” – Dustin Grosz, Precor CEO

“EGYM is honored to have a longstanding collaboration with Precor, an innovator in the field, and we eagerly anticipate advancing our joint innovative efforts with our esteemed colleagues at Precor for the benefit of fitness facilities around the globe.” – Philipp Roesch-Schlanderer, EGYM CEO

Visit Precor at IHRSA 2024, stand 1330 and FIBO 2024, stand 6B81 to see many more connected fitness, strength and functional training updates from Precor.

For more information on Precor’s connected fitness solutions, visit https://www.precor.com/connected-fitness-solutions.

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For further information and images please contact: marketing@precor.com

About Precor

Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-Family Housing, Corporate, and Education. For more information, visit www.Precor.com.

About EGYM GmbH

EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party hard- and software. EGYM enables gym owners and operators to leverage a fitness technology ecosystem that delivers a fully connected workout experience for exercisers and drives measurable business and health outcomes on and off the fitness floor.

EGYM's global headquarters are in Munich, Germany, with additional offices across Europe, and North American offices in Denver, Colorado.

Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.

Following the appointment of Dustin Grosz as Chief Executive Officer and Frank O’Rourke as Senior Vice President of Global Sales earlier this year, the leading fitness equipment supplier has now appointed Simon Overing as its new UK Sales Leader.

A seasoned industry professional, Simon began his fitness career as a PT in the armed forces. He has a wide range of UK/EMEA sales leadership experience spanning 23 years. Based in Nottinghamshire, Simon is ideally located in the heart of the country to lead the Precor UK sales team.

He says: “I was excited by the chance to work with one of world’s leading brands; a product of this quality was too big to say no to – it’s an awesome opportunity! We are directly responsible for our own destiny and are super clear on what we are trying to achieve and how. For me, that’s making sure our customers know we’re here to support them and ensuring our actions speak louder than words. People, whether that’s customers, staff or Partners, are what the business is all about and we must prioritise them with our time, empathy and integrity; that’s where success comes from.”

In his most recent role prior to joining Precor, Simon developed and executed sales and marketing plans to increase sales and market share throughout Asia, Europe, the Middle East and Latin America.

A fully fledged global team

Thanks to further appointments, Precor now has an all-new global executive team. Dustin Grosz has more than 30 years of experience in the industry and brings a deep knowledge of fitness and wellness alongside a proven track record of leading companies through transformational growth.

Frank O’Rourke joined Precor to lead company engagement with customers and grow Precor’s sales and distribution relationships across multiple geographies. He brings three decades of industry experience from senior leadership and sales management positions at Core Health & Fitness and Nautilus, Inc.

Kelsey Hennessy, an experienced HR professional, joins as Global Head of Human Resources while Mitchell Pavao has been appointed Vice President of Global Technology. Hennessy, most recently a Senior People Business Partner with Peloton, will support Precor by establishing best people practices during this period of growth and transformation. Pavao has contributed expertise to the Precor team for the past two years in his role as Senior Director, M&A Technology at Peloton. He has previously held Head of Technology positions at Myspace, SpinMedia and Leaf Group.

Jon Sullivan joins the team as Chief Financial Officer, having worked for eight years at Amazon, supporting Amazon Web Services and the Prime Video business. Dave Mendenall joins as Senior Vice President of Global Operations and Supply Chain, coming to Precor with more than 20 years’ experience in the fitness and technology industries.

“These appointments mark an important milestone, signalling the next chapter for Precor,” says Simon. “Precor is back to doing what it does best, producing reliable commercial fitness equipment and delivering on our customers' needs through a full-service hands-on consultative partnership approach.”

For further information and images, please contact:

Wendy Golledge at Big Fish Public Relations

• Tel: 07921 319517
• Email: wendy@bigfishpublicrelations.co.uk

About Precor Precor, a wholly owned subsidiary of Peloton and headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate and Education. For more information visit www.precor.com

Precor is proud to work with our new distributor, M-Fitness, to provide its distribution partner best-in-class cardio, strength, and connected fitness solutions across the Benelux region.

This new strategic partnership will ensure Precor remains strong, responsive, efficient, and streamlined in its operations across Belgium, Netherlands, and Luxembourg; the specific local knowledge and experience of the team behind M-Fitness will help Precor continue to deliver top-tier service to its customers across the Benelux region.

Sven Colonne, M-Fitness Director, details: “Adding Precor to our portfolio is a dream come true. Not only are we adding a market-leading brand whose quality and reliability is second to none, but it’s a perfect match for our existing customers and the current Precor customer base. In a time where clubs must reinvent themselves and new concepts are being created every day, M-Fitness is the right partner for Benelux fitness operators through our experienced team of professionals who will ensure the best possible service and support, from first inquiry, through installation of the product, and after the sale.”

Frank O’Rourke, Precor Senior Vice President Global Sales, shares: “We are motivated by our new strategic partnership with M-Fitness across the Benelux region. The M-Fitness team comes with a wealth of industry knowledge and is excellent in their support and service of their customers. With this partnership, we’re confident that our Precor customers - existing and future - will have a positive experience that will cascade across communication, delivery, and service to create a long-term partnership.”

M-Fitness will directly represent the Precor brand and products throughout the Benelux region, including taking on responsibility for sales, installation, service, and warehousing. Precor remains committed to these markets, and its commercial teams, logistics and marketing department will collaborate with M-Fitness to ensure Benelux operator partners receive optimal equipment, service, and support.

About Precor Precor, a wholly owned subsidiary of Peloton and headquartered in the Greater Seattle area of Washington State in the United States, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate, and Education. For more information, visit www.precor.com.

About M-Fitness Founded in 1995 and headquartered in Utrecht, Netherlands, M-Fitness has more than 20 years’ experience in the fitness market. M-Fitness uses their years of experience, broad market knowledge, and strong fitness concepts to help fitness operators make the right choices in fitness equipment that is supported by innovative concepts and independent selection of the latest fitness equipment. All with the overall goal of helping operators move to the next level.