Precor x Code Fitness: Raising the Bar in Glute Training and Member Experience
An independent gym whose members expect only the best equipment has taken its offering to a “whole new level” with a strategic and trend-driven solution from Precor.
The partnership has brought innovative glute training products aligned to member demand that are growing the facility’s appeal as well as meeting evolving training expectations.
Steve McClory, who set up Code Fitness in Newark, Nottinghamshire around a decade ago, says the versatile Glutebuilder® range is proving a huge success with discerning members.
The precision biomechanics of the Kneeling Glute Isolator, Deadlift Elite, Hip Thrust Elite, Pendulum Kick Back, 3D Multi-Abductor and Dual 45º Hip Extension, has led to impressive feedback and a big uplift in memberships.
Code Fitness’s members are evenly split between male and female, with ages ranging from 16 to 70, with most seeking premium equipment that combines aesthetics with the pursuit of next level performance. But any new addition also had to meet an evolving trend for defined glutes.
Why Glutebuilder?
Steve, a leading figure in the national and global Hyrox scene and an independent representative on the ukactive operators board, wanted to grow his business with the Glutebuilder range to ensure Code Fitness would “always stay relevant”. That meant a strategic approach that could meet his member’ expectations around their long-term performance and aesthetics goals.
He explains: “Women increasingly want to train their glutes to be larger and more defined. High quality kit that helps them achieve that is massively in demand, so we worked collaboratively with Precor to bring it here.”
The Glutebuilder range pinpoints much more than simple aesthetics though. It has also satisfied the growing demand from Code Fitness users for sports and athletic performance and broader fitness kit capable of addressing injury prevention, functional performance and member longevity.
“We already had a range of hamstring and glute equipment, but this has taken our offering to a whole new level, not just for women but for a wide range of users with differing fitness and strength training needs,” adds Steve.
Glutebuilder’s robust, high-quality construction and intuitive design inspire user confidence while ensuring a personalised and engaging fitness experience.
User benefits
The wellness and performance benefits that come from scientifically designed precision biomechanics is the foundation for Glutebuilder’s success.
The plate-loaded Glutebuilder products specifically target glutes, legs, and hips for injury prevention, rehab and running stability – as well as body shaping.
The wellness and performance benefits come from the creation of exact motion paths with smooth, constant resistance designed to achieve the most effective workouts.
Carefully considered adjustment and band attachment points enable individual users to find the perfect fit and range of motion tailored precisely to them across dozens of exercises.
“It’s such a sought-after piece of kit and very social media friendly so it advertises itself, grows new leads and in turn membership. It has a huge business impact through awareness of both our brand and that of Precor. We’ve seen an almost instant increase in membership and day passes since installing the Glutebuilder range,” adds Steve.
Outstanding versatility, functionality and build quality
Code Fitness’s members know what excellent looks like and have been quick to vote with their feet on Glutebuilder’s versatility, functionality, build quality and ease of use, which Steve says will bring a full and rapid return on investment. “It is paying for itself both financially and in terms of customer satisfaction and positive feedback as well as delivering long-term value for us as an operator and for our members.
“If we’re going to do something, we always do it properly and we knew Precor had the latest, most innovative and best quality kit we could find.”
Precor’s expert advice, seamless installation and faultless communication were other key factors in the overall satisfaction levels. From expert consultation to the installation that took just eight hours, Steve highlighted the support, after-care and price transparency: “With some providers there are delays in communications and the price can change. Precor are so confident in their product and do exactly what they say they will. That’s rare these days.”
Success in the future
Code Fitness is a business always looking to stay relevant while remaining dedicated to help its members realise their potential. It’s a vision that aligns clearly with Precor’s mission to provide optimum usability for all exercisers. “There's nothing more motivating than a gym full of people who want others to succeed as much as they want to succeed themselves, says Steve, “We don’t want to be a gym where members just go through the motions. If you get the people right and the equipment right as we have with Precor and Glutebuilder, you will always give yourself the very best chance of success.”
Want more detail on the Glutebuilder range?
The Glutebuilder range forms part of Precor’s comprehensive strength and speciality training solutions that can be easily integrated into any gym.
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