Precor x Code Fitness: Raising the Bar in Glute Training and Member Experience

An independent gym whose members expect only the best equipment has taken its offering to a “whole new level” with a strategic and trend-driven solution from Precor.

The partnership has brought innovative glute training products aligned to member demand that are growing the facility’s appeal as well as meeting evolving training expectations.

Steve McClory, who set up Code Fitness in Newark, Nottinghamshire around a decade ago, says the versatile Glutebuilder® range is proving a huge success with discerning members.

The precision biomechanics of the Kneeling Glute Isolator, Deadlift Elite, Hip Thrust Elite, Pendulum Kick Back, 3D Multi-Abductor and Dual 45º Hip Extension, has led to impressive feedback and a big uplift in memberships.

Code Fitness’s members are evenly split between male and female, with ages ranging from 16 to 70, with most seeking premium equipment that combines aesthetics with the pursuit of next level performance. But any new addition also had to meet an evolving trend for defined glutes.

Why Glutebuilder?

Steve, a leading figure in the national and global Hyrox scene and an independent representative on the ukactive operators board, wanted to grow his business with the Glutebuilder range to ensure Code Fitness would “always stay relevant”. That meant a strategic approach that could meet his member’ expectations around their long-term performance and aesthetics goals.

He explains: “Women increasingly want to train their glutes to be larger and more defined. High quality kit that helps them achieve that is massively in demand, so we worked collaboratively with Precor to bring it here.”

The Glutebuilder range pinpoints much more than simple aesthetics though. It has also satisfied the growing demand from Code Fitness users for sports and athletic performance and broader fitness kit capable of addressing injury prevention, functional performance and member longevity.

“We already had a range of hamstring and glute equipment, but this has taken our offering to a whole new level, not just for women but for a wide range of users with differing fitness and strength training needs,” adds Steve.

Glutebuilder’s robust, high-quality construction and intuitive design inspire user confidence while ensuring a personalised and engaging fitness experience.

User benefits

The wellness and performance benefits that come from scientifically designed precision biomechanics is the foundation for Glutebuilder’s success.

The plate-loaded Glutebuilder products specifically target glutes, legs, and hips for injury prevention, rehab and running stability – as well as body shaping.

The wellness and performance benefits come from the creation of exact motion paths with smooth, constant resistance designed to achieve the most effective workouts.

Carefully considered adjustment and band attachment points enable individual users to find the perfect fit and range of motion tailored precisely to them across dozens of exercises.